AuthorKatie Rickson

Writing is a huge part of who I am. I’ve been writing all my life in various forms, including poetry, essays, copywriting and technical writing. I also weave my love of language into storytelling, public speaking and acting. I believe in the power of words to make people think and feel; to challenge stereotypes and perceptions; and to inspire people to change. My mission is to be the go-to copywriter for New Zealand social enterprises, not-for-profits and businesses that are committed to doing good things in their community. I’m passionate about communicating your story and powerfully getting to the heart of what makes you and your business stand out.

Why I love copywriting, collaborating and coffee


No woman’s an island. That’s why I’m all about collaborating and catching up with like-minded people over coffees. In this month’s blog, I wanted to share with you a chat I had with Two Sparrows – the beautiful team behind my website, business cards and, just recently, a lovely flyer for my business. We had a chat about what I do, what I’m about and the hopes...

There’s no instruction manual


I lost count of how many times I heard those four words after my daughter was born. And it’s true. There’s no specific instruction manual for this precious make and model of human. No specific guidelines to help settle, feed, change and love this particular baby. But there is a glut of general information about parenting out there and available across so many channels – flyers, the radio...

My thoughts on RANTS IN THE DARK: A play by Emily Writes


You know it’s great theatre when you alternate between raucous laughter, sobbing and sitting in complete silence within the space of two hours. You know it’s great theatre when you can relate so much it hurts, yet, feel real pain for something you haven’t experienced. You know it’s great theatre when the writer steps on stage and everyone gets on their feet to show their...