Just the perfect day.


My perfect day starts slowly and gently. I get up without an alarm. I don’t reach for my phone. I get out of bed. Refuse to make it straight away. Pat the cats. Put the kettle on. Pour a few tablespoons of room-temperature water into a mug. Add a squeeze of lemon and a slice of fresh ginger from the fridge. Fill the rest of the mug with boiling water. Sit on the couch with my legs tucked...

Five years a freelancer


Over two years ago, I created the brand that you know today. But I’ve been freelancing for five years. I know that because it’s roughly the same time I’ve been a mum. I don’t do things by halves. I’ve discovered a fair few things about myself during this time and some real benefits and drawbacks to working for myself. I’d like to share with you what I’ve learnt along the way. Networking has made...

There’s no instruction manual


I lost count of how many times I heard those four words after my daughter was born. And it’s true. There’s no specific instruction manual for this precious make and model of human. No specific guidelines to help settle, feed, change and love this particular baby. But there is a glut of general information about parenting out there and available across so many channels – flyers, the radio...

My thoughts on RANTS IN THE DARK: A play by Emily Writes


You know it’s great theatre when you alternate between raucous laughter, sobbing and sitting in complete silence within the space of two hours. You know it’s great theatre when you can relate so much it hurts, yet, feel real pain for something you haven’t experienced. You know it’s great theatre when the writer steps on stage and everyone gets on their feet to show their...

Why storytelling is so important


This eight-minute clip is a must-listen for any organisation, especially social enterprises. In 2020, in the middle of a lockdown, Social Enterprise Auckland’s Executive Director, Sathya Ashok asked me some questions about the importance of storytelling. Grab a cuppa, have a listen and take some notes!

Why I love copywriting, collaborating and coffee


No woman’s an island. That’s why I’m all about collaborating and catching up with like-minded people over coffees. In this month’s blog, I wanted to share with you a chat I had with Two Sparrows – the beautiful team behind my website, business cards and, just recently, a lovely flyer for my business. We had a chat about what I do, what I’m about and the hopes...