Portfolio & rave reviews


I’ve written for some of New Zealand’s brightest brands, not-for-profits and social enterprises. Have a read of the reviews and click on the links to see the calibre of my work.

2020 Annual Report

Youth Horizons, a national charitable trust, improve the lives of children and young people who are dealing with behavioural, emotional, mental health or development issues. They provide evidence-based and bi-culturally focused programmes that create better futures for rangatahi.

It was a privilege to be contracted to research, write and edit Youth Horizons/Kia Puāwai’s 2020 Annual Report. This project included interviewing key staff and service users and some project management.

Ehara tāku toa i te toa takitahi, engari he toa takitini.

My strength is not as an individual, it is as a collective.

This year’s annual report is twice the size of last year’s version!! It is also more interesting, better designed and more innovative – with its real stories from people receiving our services.

You had a big part to play in its creation, writing, concept and project management. Your own interview content and your management of content created by others was timely and efficient.

The result speaks for itself.

On behalf of Youth Horizons/Kia Puāwai, I sincerely thank you for your contribution.

Ngā mihi,

Michael Williams
Business Development and Communications Director | Youth Horizons | Kia Puāwai
Website content & ongoing long-form content: blogs, articles and interviews

smith&burton is grounded in nature, supported through science, driven by innovation and inspired by the love of dogs. 

They create luxurious, health, beauty and wellness grooming tools for dogs using only the finest quality ingredients.

As someone who also loves dogs and natural products, it’s a joy to work for smith&burton. My work includes writing and editing advice & tips, long-form interviews and web copy.

Katie provided excellent content writing and editing for my website, articles and blogs. I couldn’t be happier with the process and importantly, the result. She is an efficient and effective writer, taking great pride in the quality of her work to deliver to a very high standard, on time.

Katie articulated our brand’s tone of voice effortlessly, picked up the intricacy of an entirely new category to her with ease, and provided further research and angles to the various topics. From short advice articles to in-depth often complex blogs, Katie combined facts based evidence with compelling and accurate story-telling that made the words sing.

Katie is a great listener, provides solid advice, is open to discussion and feedback, and delivers with accuracy.

It is a real pleasure working with Katie. She is calm under pressure, an intelligent thinker and gifted writer. Katie works as a true partner to achieve the best result for you, making the process effortless.

I highly recommend Katie, and we will continue to partner with Katie for our ongoing blog content.

Sonya Berrigan
Director & Founder
Key messaging. Email newsletters. Blogs.

Beany are NZ’s leading online accountant. They use a mix of clever accountants and cutting-edge tech to allow kiwi businesses to grow and achieve their financial goals faster.

It was such fun to work with Tom & the team from Beany to develop the key messaging for their home page.

Katie is a pleasure to work with. Not only an exceptional writer with an appreciation for brand and positioning, she’s taken care to get to know our style and tone, meaning we can turn around sharp work quickly when we need to. Looking forward to many more projects in the future!

Tom Clark, Beany.
Case studies and testimonials

Unisphere is a small and fast-growing consultancy that specialises in digital transformation, cyber assessments & advisory and strategy.

I love interviewing some of Auckland’s biggest names to create insightful and memorable case studies and testimonials.

Over our short three-year history we’ve built some wonderful client relationships and done some fantastic work (if we do say so ourselves).

Naturally we wanted to get the word out about the Unisphere brand and sought out a partner that could help us on this journey. This search led us to Katie, who came highly recommended by an associate who’d also had tremendous success in engaging with her.

As proud as we were of the work we’d done for our clients, it was important to us that we got honest and unbiased feedback. The brief therefore was for Katie to engage with our past and present client base to understand what went well for them, what didn’t and anything Unisphere
could have done better.

The result was even better than we could have hoped. Due to Katie’s efficient and professional approach, we elicited some fantastic insights and testimonials from our client base that will form the basis of future marketing activity. The burden of effort on Unisphere was virtually none as Katie once briefed and introduced took it from there.

I couldn’t possibly recommend Katie more highly. The results speak for themselves.

James Dickinson
Director – Unisphere Solutions
Editing and co-writing some of The Re-Creators blogs.

The Re-Creators are an Upcycle Collective that delivers DIY skills-based workshops across Auckland.

You can’t help but be inspired by Ger’s passion for our planet and people. I’ve been working for The Re-Creators since their early days. 

Katie has been helping me with my blogs for The Re-Creators.  Initially, I dreaded and hated writing but as time has gone on, I have found that I enjoy the freedom of writing in my own style.  Katie has helped me embrace and deliver my blogs related to environmental and social issues. We started with just discussions, but as time has gone by I have become more comfortable and confident with writing. Using a copywriter is a powerful way to help develop your confidence in writing.  I would highly recommend Katie as a copy writer. 

Ger Tew
Founder of The Re-Creators