blog Archives - Katie Rickson https://www.katierickson.co.nz/category/blog/ New Zealand Based Copywriter. Editor. Tue, 20 May 2025 00:08:27 +0000 en-NZ hourly 1 https://www.katierickson.co.nz/wp-content/uploads/2020/06/cropped-favicon-32x32.png blog Archives - Katie Rickson https://www.katierickson.co.nz/category/blog/ 32 32 Target State. Success Story Series. https://www.katierickson.co.nz/2025/05/08/target-state-success-story-series/ https://www.katierickson.co.nz/2025/05/08/target-state-success-story-series/#respond Thu, 08 May 2025 01:54:40 +0000 https://www.katierickson.co.nz/?p=1230 Target State’s Ant McMahon owes his business success to doing what he does best and outsourcing the rest. What comes to mind when you hear the terms: vendor selection, change management, digital transformation and contingency planning? Do you see them as empty buzzwords or something integral to your business success? To be fair I didn’t […]

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]]> https://www.katierickson.co.nz/2025/05/08/target-state-success-story-series/feed/ 0 Tap into quiet times in your business for your competitive advantage https://www.katierickson.co.nz/2025/04/23/tap-into-quiet-times-in-your-business-for-your-competitive-advantage/ https://www.katierickson.co.nz/2025/04/23/tap-into-quiet-times-in-your-business-for-your-competitive-advantage/#respond Wed, 23 Apr 2025 01:04:24 +0000 https://www.katierickson.co.nz/?p=1144 Have you found yourself with more free time now that the market’s not as hot as it used to be? If so, how can you make the most of it? First: absolutely rest if you need to. Secondly, give yourself a pep talk. If you’ve been in business for a while, remind yourself of what […]

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]]> https://www.katierickson.co.nz/2025/04/23/tap-into-quiet-times-in-your-business-for-your-competitive-advantage/feed/ 0 Two Sparrows. Success Story Series. https://www.katierickson.co.nz/2025/03/26/two-sparrows-success-story-series/ https://www.katierickson.co.nz/2025/03/26/two-sparrows-success-story-series/#respond Wed, 26 Mar 2025 04:33:44 +0000 https://www.katierickson.co.nz/?p=1117 Six years – and counting – of well-researched, sensitive and shareworthyblogs, and strategic messaging support. Allow me five minutes to rave about another client, Imelda Morgan, owner of Two Sparrows and Living Narratives. Two Sparrows designs, builds, and hosts WordPress websites that are better for your business, your customers, and the environment. I can personally […]

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]]> https://www.katierickson.co.nz/2025/03/26/two-sparrows-success-story-series/feed/ 0 AirSuite. Success Story Series. https://www.katierickson.co.nz/2024/08/22/success-story-series-airsuite/ https://www.katierickson.co.nz/2024/08/22/success-story-series-airsuite/#respond Thu, 22 Aug 2024 09:32:20 +0000 https://www.katierickson.co.nz/?p=1064 How I give AirSuite more time to focus on what they do best – coding and consulting – while I handle their content.

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]]> https://www.katierickson.co.nz/2024/08/22/success-story-series-airsuite/feed/ 0 Emma-Kate Wellbeing. Success Story Series. https://www.katierickson.co.nz/2024/07/30/emma-kate-wellbeing/ https://www.katierickson.co.nz/2024/07/30/emma-kate-wellbeing/#respond Tue, 30 Jul 2024 05:00:51 +0000 https://www.katierickson.co.nz/?p=1033 Read how Emma-Kate's blogs led her to feature in two magazines, boosting her profile, presence and confidence in her messaging.

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]]> https://www.katierickson.co.nz/2024/07/30/emma-kate-wellbeing/feed/ 0 Just the perfect day. https://www.katierickson.co.nz/2023/04/04/just-the-perfect-day/ https://www.katierickson.co.nz/2023/04/04/just-the-perfect-day/#comments Tue, 04 Apr 2023 09:03:49 +0000 https://www.katierickson.co.nz/?p=892 My perfect day starts slowly and gently. I get up without an alarm. I don’t reach for my phone. I get out of bed. Refuse to make it straight away. Pat the cats. Put the kettle on. Pour a few tablespoons of room-temperature water into a mug. Add a squeeze of lemon and a slice […]

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]]> https://www.katierickson.co.nz/2023/04/04/just-the-perfect-day/feed/ 1 Five years a freelancer https://www.katierickson.co.nz/2021/09/28/five-years-a-freelancer/ https://www.katierickson.co.nz/2021/09/28/five-years-a-freelancer/#respond Mon, 27 Sep 2021 23:49:53 +0000 https://www.katierickson.co.nz/?p=714 Over two years ago, I created the brand that you know today. But I’ve been freelancing for five years. I know that because it’s roughly the same time I’ve been a mum. I don’t do things by halves. I’ve discovered a fair few things about myself during this time and some real benefits and drawbacks […]

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]]> https://www.katierickson.co.nz/2021/09/28/five-years-a-freelancer/feed/ 0 Why storytelling is so important https://www.katierickson.co.nz/2021/09/10/why-storytelling-is-so-important/ https://www.katierickson.co.nz/2021/09/10/why-storytelling-is-so-important/#comments Fri, 10 Sep 2021 01:08:33 +0000 https://www.katierickson.co.nz/?p=599 This eight-minute clip is a must-listen for any organisation, especially social enterprises. In 2020, in the middle of a lockdown, Social Enterprise Auckland’s Executive Director, Sathya Ashok asked me some questions about the importance of storytelling. Grab a cuppa, have a listen and take some notes!

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]]> https://www.katierickson.co.nz/2021/09/10/why-storytelling-is-so-important/feed/ 1 Unblocking writer’s block: How to write an engaging blog that inspires your readers to act https://www.katierickson.co.nz/2020/03/09/unblocking-writers-block-how-to-write-an-engaging-blog-that-inspires-your-readers-to-act/ https://www.katierickson.co.nz/2020/03/09/unblocking-writers-block-how-to-write-an-engaging-blog-that-inspires-your-readers-to-act/#respond Mon, 09 Mar 2020 08:03:22 +0000 https://www.katierickson.co.nz/?p=555 With the desire to support other social enterprises in getting their voice heard, Geraldine Tew, founder of The Re-Creators and Katie Rickson collaborated on this blog. Together, we compiled five tips on how to free yourself from writer’s block to create blogs that are passionate, informative, relevant and engaging.

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]]> https://www.katierickson.co.nz/2020/03/09/unblocking-writers-block-how-to-write-an-engaging-blog-that-inspires-your-readers-to-act/feed/ 0 Why I love copywriting, collaborating and coffee https://www.katierickson.co.nz/2020/02/07/why-i-love-copywriting-collaborating-and-coffee/ https://www.katierickson.co.nz/2020/02/07/why-i-love-copywriting-collaborating-and-coffee/#comments Fri, 07 Feb 2020 01:11:16 +0000 https://www.katierickson.co.nz/?p=530 No woman’s an island. That’s why I’m all about collaborating and catching up with like-minded people over coffees. In this month’s blog, I wanted to share with you a chat I had with Two Sparrows – the beautiful team behind my website, business cards and, just recently, a lovely flyer for my business. We had […]

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